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Intro


senior copywriter

//director

Brand Identity. Campaigns. Storytelling.

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Intro


senior copywriter

//director

Brand Identity. Campaigns. Storytelling.

 

I AM a writer, explorer, and creative whose passion for storytelling has taken me from Cuba to Kenya to Indonesia and beyond. I work with both start ups and legacy brands to tell their brand story, design campaigns, pivot into a new identity if necessary, and create engaging video content and marketing pieces for maximum exposure and growth.  In addition to copywriting, I have years of experience in film production, and have worked primarily as a director, associate producer, and first assistant director. My most recent projects took me to Kenya to direct and produce a short documentary on curing worldwide blindness, and then Bali where I have been documenting the Indonesian culture and developing a series of essays and travelogues. I direct many of my own commercials and can produce a spot from conception through delivery. 

 

 
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Story


Story


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I am a traveler, never a tourist; ever fascinated with the human condition and the rawness of life. When I make a documentary, I take a deep dive into a culture, a moment, a place, and a people, in order to tell the most compelling story. 

 

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Ride


Ride


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I treat each company and brand as a person; a whole person with dreams, lived experience, a story to tell, and ideas to teach and spread. From these ideas spring unique campaigns with a distinctive voice, passion, and personality.  

 

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Hike


Hike


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New Page


No matter the project, I become part of the world that I seek to explore and experience. A teacher at the core, my objective is to educate my audience and take them on an immersive and engaging learning experience.