senior copywriter
//director
Brand Identity. Campaigns. Storytelling.
senior copywriter
//director
Brand Identity. Campaigns. Storytelling.
I AM a writer, explorer, and creative whose passion for storytelling has taken me from Cuba to Kenya to Indonesia and beyond. I work with both start ups and legacy brands to tell their brand story, design campaigns, pivot into a new identity if necessary, and create engaging video content and marketing pieces for maximum exposure and growth. In addition to copywriting, I have years of experience in film production, and have worked primarily as a director, associate producer, and first assistant director. My most recent projects took me to Kenya to direct and produce a short documentary on curing worldwide blindness, and then Bali where I have been documenting the Indonesian culture and developing a series of essays and travelogues. I direct many of my own commercials and can produce a spot from conception through delivery.
“I am a traveler, never a tourist; ever fascinated with the human condition and the rawness of life. When I make a documentary, I take a deep dive into a culture, a moment, a place, and a people, in order to tell the most compelling story. ”
“I treat each company and brand as a person; a whole person with dreams, lived experience, a story to tell, and ideas to teach and spread. From these ideas spring unique campaigns with a distinctive voice, passion, and personality. ”
“No matter the project, I become part of the world that I seek to explore and experience. A teacher at the core, my objective is to educate my audience and take them on an immersive and engaging learning experience. ”